Elevate Your Sales Performance with Anion
At Anion we work in partnership with your business, bringing our expertise to the transformation of your sales strategy and development of people. Our team have extensive strategic and operational sales leadership experience, having worked within large and small organisations covering a multitude of sales and leadership roles.
Our mission is to bring world class sales transformation and strategies to you, empowering your sales people, helping them to flourish and to realise their full potential in your business.
Meet the Anion Leadership Team
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Throughout his career Russ has been at the forefront of building and leading high performing teams, carrying area responsibility for retaining and growing ARR through new logo, cross sell and up-sell sales, winning deals and exceeding quota. Success has been the constant factor; built on an unrelenting focus to provide sales people and leaders with the skills to excel in their role and underpinning that with the right tools and world class processes and methodoligies for people to thrive.
Russ is an expert in creating GTM and growth plans for sales, integrated into the wider business strategy. His passion and energy to help companies increase revenue, profit and margin is boundless. Connect with Russ to start the sales transformation journey in your business.
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Over the last 20 years I have had the good fortune to have been a apart O2 Sales team, and progressed quickly through the ranks into leadership positions, working in the B2B division. Winning six figure deals, creating and leading winning teams, responsible for annual recurring revenues of over £20m.
But in another life, I was a chef! In 2004 I was in the fortunate position of being able to go back to university and needed a part time position - I joined the O2 Consumer retentions team with no idea of how to sell anything - and more, I joined the O2 Sales academy. Probably a more important learning journey than my degree!
Anyone who has been through the O2 academy would agree it was world class, and primarily it wasn't just about convincing to exchange money for goods - It was a lesson in psychology and inescapable logic. It answered questions like, Why do people buy? What is value? How do you discover, illustrate and reenforce what value means to the individual.
In todays testing trading environment, where money for resources is short, sales people don't get that level of education. Some get by on shear luck, some on good lucks and charm, and some fail! Often, onboarding includes some system and product training, and off you go. A recipe for at worst failure, at best an laboured struggle to target; even then, often that takes too long for a small business to sustain, and the recruitment cycle starts again.
That’s why I founded Anion Consulting. I’m here to pay it forward, to offer the kind of coaching and support that sets salespeople up for long-term success. Whether you’re moving into your first sales role, aiming for that next promotion, or making the leap into leadership, I’m committed to helping you master the fundamentals. Because once you do, you can sell anything!
If you’re ready to invest in your future, let’s chat. I offer a free consultation and personal development plan to help you get started.
P.S. Don’t forget to follow me for regular insights on mastering the art of selling.